What is sender name and how to manage them?

Sender name - a string that will be displayed to your recipient as the sender of a message.

This name may contain non-accented letters, numbers, periods, pluses, hyphens, and underscores.

The sender's name looks like an email and consists of 2 parts:
Name
Domain
The name should be related to your company name, brand, or website. You can't use a generic sender name like: info, otp, bank, sms and etc.
Each company uses its own unique sender name and each sender name is moderated before being applied.
To obtain the sender name, go to Dashboard -> Sender names -> New sender name. Follow the instructions on the page.
If the sender's name will be rejected or already taken, we will contact you for updates. Verifying and activation of sender name take up to 2 business days. In some cases, it can take a little bit more time if we will have some doubts about your relation to the selected name, and will need to provide some proof of your relationship.

A dedicated sender name service is equivalent to renting hardware/server to keep your sender name working

The cost of the sender name consists of:
Once-off hardware setup fee
Monthly payment for hardware

What are the benefits of a dedicated sender name?

Your recipients will trust messages more if the sender's name is identical to the brand or company they know.
You will be able to receive inbound messages from your recipients (including voice messages and files).
Dedicated sending queue. Each sender name has its own sending queue.
There is no limit on the number of contacts or conversations for dedicated sender names. This way you will be able to chat with thousands of contacts from the same sender name.

We also recommend using deep links with your sender names. That helps your contacts quickly initiate a conversation with your sender.

It can be done with a contact file (vCard/VCF file). You can send this file and ask your contact to add your sender name to the contacts. In the dashboard, we have a tool to generate this file or send this file when your contact just initiates a conversation.

It is highly recommended that you ask your recipient to add your sender name to their contacts because it provides the following benefits:
Awesome link previews with dynamic actions.
Your messages will never be marked as junk if your recipient uses external iOS extensions for iMessage to analyze messages.
You can add your work phone number to the vCard/VCF file so contacts can contact you by voice.
You can add your corporate or marketing email address to the vCard/VCF. Thus, your emails will never be marked as spam in Mail apps on iOS/macOS, as it will be considered that the email was received from their contact list.
You can add your business coordinates or address to a vCard/VCF and when a user uses the Maps app, they can immediately see your location on their device.
You can use the "birthday" field in vCard/VCF to show a reminder related to your business in your recipient's calendar.

Can I use my domain in the sender name?

By default, we provide our own domains that have a neutral name and are consonant with iMessage. But, we support aliases or your business domains so that they can be used as sender names.
We will not be able to use your own Apple IDs as sender names as this will affect the quality of the services we provide. If something happens with your account or will need to make urgent changes, it may affect the uptime of our services. Therefore, using your accounts that we cannot fully control has very high risks associated with the quality of our services.

At the moment you support the following features related to your domains:

Aliases

This feature will only be available if you already have an active dedicated sender name.
You can add one or more aliases to your current sender name. It can be helpful if you need to process inbound messages for several businesses or products, you can do it under one dedicated sender name that can have several aliases. To use your email address as an alias you will need to accept a confirmation email to that mailbox and after that, it will be connected as an alias to your current sender name.
An email address that you want to you as an alias should be never used as an Apple ID, or "additional", "rescue", "notification", or "reachable at" email address for any of your current Apple IDs. You can use this guide by Apple on how to check this information.

Business domains

We can connect your business domain(s) and you can register all future sender names with this domain.
Please contact support and we will provide you with instructions regarding the steps that will need to be taken on your part. Please note that our instructions may take a few days to complete.
This feature will only be available if you already have an active dedicated sender name. If you are ordering the first sender name on your account, please contact support and let us know that you want to use your business domain.

Can I use my phone number as the sender?

Yes, you can purchase a phone number during the sender name checkout process. We'll generate a phone number according to the provided ZIP code.
This phone number will be attached as an alias to your current sender's name. It means you can continue to receive inbound messages from the original sender name and from the phone number.

Currently, we support only US numbers.

How to cancel the dedicated sender name?

If you cancel your dedicated sender name before the end of your current service period, we do NOT refund any amounts already paid for service in the future. In accounting terms, we don’t prorate services at LoopMessage due to the man-hours required to return used hardware to inventory for re-use. If you ever decide to stop using a dedicated sender name, you can do so through your customer dashboard.
Your sender name becomes inactive immediately when you cancel your service and does not remain available through the end of the service period (subscription month). If you wish to have access to your sender name until the end of the service period, cancel your service toward the end of the billing period (at least one day before the next billing period).

What should I do if my sender name has been suspended?

This means that the sender's name has been suspended by Apple. Usually, it happens when some of your recipients complained to Apple about your texts or their algorithms consider you sent junk texts. You will need to contact our support so that we can determine the next steps to resolve this issue.

Propagation period

Once a sender name has been activated it may be subject to a propagation period. This means that in the first hours after activation, not all users will be able to contact the sender name and during the propagation period you may have temporary issues with receiving messages for new conversations. It usually takes up to 48 hours after activation for each sender name to be available to all iMessage users worldwide.

Additionally, the propagation period can affect how many active conversations you can have after activating the sender name.
In the first 7-14 days after activation, it is not recommended to use the sender name for hundreds of active chats due to possible issues with receiving messages from new users. After this waiting period, you will be able to handle several hundred active conversations per day.
Please note that "conversation", means one chat with one user. If you have one conversation with one user, but you send them thousands of messages during the day, this is not affected by the propagation period.
If you plan to use the new sender name for hundreds of chats per day, we recommend preparing it in advance and waiting a few days before using it in production.

Is there any limitation on messaging per sender name?

By default, there are no limitations on how many messages can process each sender name. However, it's recommended to always check on how many active conversations your sender name has during the day.
In some cases, Apple may throttle the performance of receiving/sending messages if you have about a thousand active conversations per day.
You will still be able to receive/send messages, but there may be a chance of significant delay in this process.
Please note that such performance issues are beyond our control and related to Apple's anti-spam policies/algorithms. We do not influence this and you need to take these limits into account if you plan to have a lot of conversations with many users on a single sender.
Usually, in such cases, we recommend registering several dedicated sender names and distributing new conversations between them to avoid such performance issues. Each sender name is an independent entity and performance issues with one sender's name don't affect another sender (except for global issues associated with Apple services).

Updated on: 05/09/2024

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