Sender name - a string that will be displayed to your recipient as sender of message.
This name may contain non-accented letters, numbers, periods, pluses, hyphens, and underscores.
Each sender name is moderated before being applied. It should be related to your company name, brand, or website. Each company uses its own unique sender name.
If the sender's name will be rejected or already taken, we will contact you for updates. Verifying and activation of sender name takes up to 2 business days.

What are the benefits of a dedicated sender name?
Your recipients will trust messages more if the sender's name is identical to the brand or company they know.
You will be able to receive inbound messages from your recipients
Dedicated sending queue. Each sender name has its own sending queue. Your dedicated queue will work separately and deliver messages much faster than when you will use a shared sender name.
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